Our class 11

 

 The Media

And now, please watch the video following the link below.

https://www.youtube.com/watch?v=X6SQfyEE9iA

It’s hard not to fear for children when we see headlines about Facebook bullies and online blackmail. But Sonia Livingstone argues that we need to balance our reactions, and not necessarily impose more restrictions. Here is the video about kids, engaged with the Internet, and parents who are frightened of its influence on their offsprings.

https://www.youtube.com/watch?v=SyjbDUP1o0g

 In a world filled with sound bites and paparazzi-snapped photos, there are still storytellers determined to create media with meaning. From feature films to citizen journalism, their work is worth spreading. The following link will lead you to 12 talks with some of the most influential media people in the modern world.

https://www.ted.com/playlists/21/media_with_meaning

 

And now, please, fill in the gaps in the text using words and expressions below.

 §  radio, magazines, journals, teletext and the Internet, national and local newspapers

§  advertising agencies

§  readers

§  business tycoons

§  broadcasts

§  channels

§  revenue

§  advertisers

§  the Internet

§  unskilled workers

§  classified

§  tabloid

§  foreign-based multinational companies

§  accurate information

§  national newspapers

§  casual labourers

§  editors

THE MEDIA

The media includes _______________________________, satellite, cable and terrestrial television, ______________________________________________________. Nearly all Britain’s _____________________________are owned by UK conglomerates or by ____________________________________. Consequently, in order for a political party to get elected to government it is extremely helpful to have the support of __________________________ such as Rupert Murdoch, owner of Sky, which ______________________ on many ____________________, as well as many British national newspapers, including The Sun, the ______________________ with a circulation of about 4 million _________________.

In a true democracy, the media would provide _____________________________ and would protect the interests of all the people. However, many TV channels and local newspapers are largely dependent on advertising for their__________________. Although they are often provided free to viewers and readers, the controllers and __________________ have to please the ____________________ whose products may sometimes exploit underpaid work-forces or do damage to carefully targeted consumers.

Viewers and readers are _______________________ by both media providers and ____________________________ according to different social categories ranging from grades A and B for senior managers and professional people through to grades D and E for ____________________ and _______________________________ respectively.