Temych home assigment

 And now, please, fill in the gaps in the text using words and expressions below.

 §  radio, magazines, journals, teletext and the Internet, national and local newspapers

§  advertising agencies

§  readers

§  business tycoons

§  broadcasts

§  channels

§  revenue

§  advertisers

§  the Internet

§  unskilled workers

§  classified

§  tabloid

§  foreign-based multinational companies

§  accurate information

§  national newspapers

§  casual labourers

§  editors

THE MEDIA

The media includes ___________________________, satellite, cable and terrestrial television, ___________§  radio, magazines, journals, teletext and the Internet, national and local newspapers____________________________________________. Nearly all Britain’s __________§  national newspapers_________________are owned by UK conglomerates or by _________________ foreign-based multinational companies___________________. Consequently, in order for a political party to get elected to government it is extremely helpful to have the support of __§  business tycoons______________________ such as Rupert Murdoch, owner of Sky, which ______  broadcasts________________ on many _____§  channels______________, as well as many British national newspapers, including The Sun, the ______§  tabloid________________ with a circulation of about 4 million _________§  readers________.

In a true democracy, the media would provide ___§  accurate information__________________________ and would protect the interests of all the people. However, many TV channels and local newspapers are largely dependent on advertising for their_____§  revenue__________. Although they are often provided free to viewers and readers, the controllers and ___§  editors_______________ have to please the _____§  advertisers_____________ whose products may sometimes exploit underpaid work-forces or do damage to carefully targeted consumers.

Viewers and readers are ______§  classified_________________ by both media providers and _______________§  advertising agencies_____________ according to different social categories ranging from grades A and B for senior managers and professional people through to grades D and E for _____§  unskilled workers_______________ and ______________________§  casual labourers_________ respectively.